Revamping your company website can breathe new life into your digital presence, but it also brings significant risks to your SEO if not handled correctly. Many businesses—especially in competitive markets like Hong Kong—still repeat critical errors during their website redesign.
- Not Preserving Existing Rankings
Failing to redirect old URLs or ignoring your current content structure can result in losing valuable search engine traffic. This is one of the most common technical SEO oversights. A proper website revamp should include mapping legacy URLs to their new paths. - Rewriting All Content Without Strategy
While updating brand messaging is important, completely rewriting your website’s content without considering keyword retention can harm search performance. Professional digital agencies like ANGLIA use content audits to maintain SEO equity while refreshing voice and tone. - Ignoring Mobile-First Design
Google uses mobile-first indexing, so a responsive website is essential. Design and development teams must ensure the new site delivers excellent user experience on smartphones and tablets. - Lack of SEO-Optimized Code
Bad markup, missing meta tags, poor heading structures, and slow-loading scripts all affect your rankings. A web design company with technical expertise will follow best practices in HTML, CSS, and programming to ensure SEO health. - Forgetting to Track & Monitor
Post-launch SEO monitoring is just as important. Tools like Google Search Console and Google Analytics should be set up from the start to track performance changes and identify issues early.
At ANGLIA, we ensure our clients’ web design and development projects are not just visually appealing, but also SEO-ready. Avoiding these common mistakes means safeguarding your traffic, visibility, and ultimately, your business growth.
