When a website faces a sudden surge in traffic — such as during major promotions, breaking news, or holiday campaigns — without proper protection, it can easily lead to server overload, slow page loading, or even a complete crash. This not only affects user experience but can also trigger a brand trust crisis. Below are three common risks and their corresponding solutions.

Risk 1: Server Overload
When traffic spikes instantly, traditional shared hosting or underpowered servers may fail to handle the load. Overload results in long page loading times, disrupted browsing, or error messages.
Solution: Adopt a cloud-based architecture with scalable resources, and use load balancing to distribute traffic across multiple servers, preventing a single point of failure.

Risk 2: Malicious Attacks and Fake Traffic
Distributed Denial of Service (DDoS) attacks or massive bot traffic often amplify problems during peak periods, causing downtime or excessive resource consumption.
Solution: Deploy a Web Application Firewall (WAF), CDN protection, and traffic filtering mechanisms to detect and block malicious requests, ensuring genuine users can access the website without disruption.

Risk 3: Database Bottlenecks
When users perform numerous simultaneous queries (such as real-time pricing or order submissions), insufficient database performance becomes a major bottleneck.
Solution: Implement caching technologies (such as Redis), optimize queries, and use read/write separation to reduce database load and improve efficiency.

Comprehensive Recommendation
Website protection is not only a technical matter but should also be integrated into the web design and development process. From architecture planning, code optimization, to network security deployment, each step helps mitigate risks caused by high traffic. For large enterprises, government websites, or e-commerce platforms, preparing a comprehensive protection strategy in advance is essential for maintaining user trust and safeguarding brand reputation.