2026 Build Pricing Overview
How much should you set aside to launch a site? That is usually the first question. The short range: a build quote can run from NTD 10,000 to more than 1,000,000.
The spread is wide because those three words cover unlike jobs. Dragging together a single page is not the same project as a store that can take payment. Asking the price of a home depends on whether you want a small unit or a whole house.
The usual comparison mistake is lining up one vendor's starter price with another's full delivery. The line items are not the same product. The bands below are only a first yardstick.
Typical build quotes seen in the 2026 market look like this:
| Site type | Budget band (NTD) | Timeline | Best fit |
|---|---|---|---|
| Single landing page | 15,000-50,000 | 1-2 weeks | Campaigns, personal brands |
| Brochure site (about 5-15 pages) | 50,000-200,000 | 1-3 months | Small firms, professional services |
| Online store | 100,000-500,000 | 2-6 months | Retail brands, shops |
| Custom site with system links | 200,000-1,000,000+ | 3-8 months | Larger organizations, manufacturers |
| Template site (WordPress / Wix) | 10,000-50,000 | 1-4 weeks | Tight budget, fast launch |
Keep this in mind: the table is a market band, not a quote. Features, layout complexity, and the amount of content can move the number either way. The next sections split each spend.
Six Parts of a Quote
A build quote is rarely one lump sum. It is several specialist tasks added together. Once the structure is clear, a proposal is easier to judge.
| Cost item | What it covers | Share | Typical range (NTD) |
|---|---|---|---|
| Visual and experience design | Layout, color, and user flow | 30-40% | 15,000-200,000 |
| Front-end build | Markup, styles, scripts, interaction | 20-30% | 10,000-150,000 |
| Back-end build | Content system, database, features | 20-30% | 15,000-200,000 |
| Domain and hosting | Name registration and server space | Yearly | 3,000-15,000/year |
| Security certificate | HTTPS encryption | Yearly | Free to 5,000/year |
| Care and support | Updates, backups, monitoring, help | Monthly or yearly | 1,500-10,000/month |
Why Each Fee Exists
Visual and experience work often takes the largest share because layout shapes brand impression and whether visitors act. Recoloring a template and designing from scratch can differ by three to five times.
Front-end work turns a design file into pages people can use in a browser. Multi-screen layout, motion, and consistent behavior across browsers all consume hours, even when they look obvious.
Back-end work is the engine. An admin panel, member data, payment links, and API connections grow more expensive as the feature list grows.
Care fees are the line many owners skip. Launch is not the end. Security updates, content edits, and performance checks need ongoing effort.
Eight Factors That Move Price
Why does one firm quote NTD 80,000 and another NTD 300,000 for a site? These eight factors decide where a design quote lands.
Page Count
This is the most direct signal. A five-page profile site and a fifty-page catalog are not the same workload. Each added page takes more design and build time.
Budget effect: about NTD 3,000-15,000 more per page, depending on layout difficulty.
Template or Custom Design
This factor opens the widest gap. A template mostly changes colors and copy. A custom design needs brand study, style options, and revision rounds, and each page is built as its own piece.
Budget effect: custom work is often 2 to 5 times a template.
For a closer comparison, see custom design versus a template site.
Feature Complexity
A contact form or an embedded map stays relatively cheap. Membership, a cart, payments, booking, and language switching each add build time.
Budget effect:
- Simple contact form: NTD 3,000-8,000
- Member system: NTD 30,000-80,000
- Payment integration: NTD 20,000-50,000
- Multilingual support: NTD 30,000-80,000
Responsive Design Needs
By 2026, more than 70% of traffic comes from phones. Multi-device layout is now expected, but forms and data tables still need extra work to stay usable on a small screen.
SEO Optimization Level
Titles, a sitemap, and robots.txt should be standard. Structured data, Core Web Vitals, and content architecture need a separate plan.
Budget effect: basic setup about NTD 5,000-15,000; advanced structure about NTD 15,000-50,000.
Multilingual Support
If buyers are overseas, extra languages are often required. Cost depends on how many languages you need and whether translation is machine-made or done by people.
Budget effect: about NTD 15,000-40,000 for each added language.
Copywriting and Photography
Copy written for you, or product photos shot for you, is a separate line. Professional writing and photography can take 10-20% of the whole budget.
Ongoing Maintenance Needs
System updates alone are not the same as content edits, search reports, and performance checks. A wider scope means a higher recurring fee.
Budgets for Different Needs
After the parts and the variables are clear, use organization type to sketch a starting build quote:
| Organization | Site needs | Suggested budget (NTD) | Suggested approach |
|---|---|---|---|
| Personal brand / freelancer | Portfolio and a contact form | 15,000-30,000 | Template plus light edits |
| Small shop (food, retail) | Profile pages, menu or products | 30,000-80,000 | Semi-custom |
| Small-business site | Brand, services, basic search setup | 80,000-150,000 | Custom profile site |
| Professional services | Brand, case studies, booking | 80,000-200,000 | Custom |
| New online shop | Cart, payments, members | 150,000-300,000 | Store build |
| Manufacturing / B2B sales | Catalog, inquiries, languages | 120,000-300,000 | Custom |
| Mid-size or large organization | Integrations, ERP / CRM links | 300,000+ | Fully custom plus systems |
What if the budget is tight? That does not force the cheapest option. Later sections cover five ways to spend less without dropping quality.
Latest Custom Project Rates
People comparing quotes often want the price band for a custom build. The notes below split a custom quote further. For the tradeoff against templates, see custom design versus a template site.
Why Custom Quotes Vary
Two projects can both be called custom and still sit at NTD 80,000 and NTD 500,000. The gap usually comes from:
- Design finish: light adjustments versus a full interface and experience plan
- Feature depth: a showcase versus system integration
- Team size: two or three people versus a cross-functional group of ten or more
- Aftercare: a short warranty versus year-round upkeep
How Custom Fees Split
| Item | Share | Range (NTD) |
|---|---|---|
| Interface and experience design | 25-35% | 20,000-150,000 |
| Front-end build | 20-30% | 15,000-100,000 |
| Back-end build | 25-35% | 20,000-150,000 |
| Testing and launch | 10-15% | 10,000-50,000 |
Rates by Custom Site Type
| Use case | Custom range (NTD) | Timeline | Notes |
|---|---|---|---|
| Company profile site | 80,000-200,000 | 2-3 months | Most common |
| Store | 150,000-500,000 | 3-6 months | Payments, members, stock |
| B2B inquiry site | 120,000-300,000 | 2-4 months | Languages plus inquiries |
| System-style site | 300,000-1,000,000+ | 4-8 months | Highly tailored |
| Healthcare or education | 100,000-250,000 | 2-4 months | Booking or enrollment |
Three-Year Cost Comparison
Many people look only at year-one design quotes and decide custom work is too expensive. Stretch the view to three years:
| Point in time | Template path | Custom path |
|---|---|---|
| Year 1 | NTD 30,000-50,000 | NTD 100,000-200,000 |
| Year 2 | NTD 15,000-25,000 | NTD 15,000-30,000 |
| Year 3 | NTD 15,000-25,000 | NTD 15,000-30,000 |
| 3-year total | NTD 60,000-100,000 | NTD 130,000-260,000 |
A gap of three to four times in year one often narrows to about two to two and a half times by year three. A custom site is less likely to need a full rebuild because it cannot grow. A template site may need a major redo in year two or three when features run out.
For a fuller ownership-cost method, see a closer look at setup costs.
How to Avoid Quote Traps
Five traps show up most often in practice:
Low Price Then Extra Fees
Ads promising a full launch for NTD 9,999 are the easiest bait. Those packages usually apply only a basic template. Custom design, search setup, and multi-device layout are each extra, and the final build quote can become three to five times the ad price.
People who leave those low-price channels often spend more in total than if they had started with a regular team.
How to avoid it: before signing, ask for a full item list and confirm which features are already included.
Opaque Hosting Lock-In
Some contracts tie hosting to the design. You cannot move during the term, and the renewal price doubles afterward.
How to avoid it: sign hosting and design separately, or write clear exit terms and data-transfer rights into the contract.
Domain Not Owned by You
Some teams register the client's domain on their own account and keep it after the work ends. Owners in that spot have had to buy a similar name and lose the search history they had built.
How to avoid it: register the domain on an account you control.
Unclear Copyright and Usage
If the contract never says who owns what, switching maintainers later can turn into a dispute.
How to avoid it: state that design and code copyright stay with the maker, the client gets a permanent right to use them, and content copyright stays with the client.
Vague Maintenance Fees
Some care fees only promise that the site stays online. Content edits and security work are billed again.
How to avoid it: require the care contract to list every included service.
Seven Clauses to Confirm
- Specification: which features and pages are included
- Payment rhythm: how many stages, amounts, and triggers
- Revision limits: how many rounds in design and in build
- Rights split: code and design ownership, permanent client use, content owned by the client
- Warranty: length and scope
- Acceptance: what counts as done
- Exit: what happens if the contract ends
When comparing partners, also see how to evaluate a build team and questions to ask while screening.
Save Money, Keep Quality
A limited budget does not require a weaker result. These moves put the build quote where it changes the outcome:
Define Needs Before Quotes
Asking for prices before the need is written down, then adding features mid-build, is the main cause of overruns. Prepare goals, a feature list, reference sites, and a timeline first. Quotes get more precise.
Build in Phases
Version one does not need every idea. Launch the core, learn from real use, then expand. Each payment then follows a need that has already been checked.
Prepare Content Yourself
Writing and product photography can take 10-20%. If the organization can supply text and images, that slice can shrink a lot.
Pick Teams That Include SEO
Some teams sell search setup as an add-on for another NTD 10,000-50,000. Search structure belongs in the build itself. A team that includes the basics from the start is usually cheaper over time.
Negotiate Annual Maintenance
If the site will run for years, annual care is often 10-20% less than paying month by month.
After the cost structure is clear, the next step is a real quote with those six parts listed line by line. That shows whether the price is stated once, or starts low and grows later.
Market Ranges by Site Type
The bands below are common build quote ranges in the market. They are not one company's published deal data. Use them only to draft a budget:
| Site type | Range (NTD) | Typical duration |
|---|---|---|
| Company profile site | 30,000-250,000 | 4-6 weeks |
| Shopping platform | 60,000-500,000 | 8-12 weeks |
| Catalog / inquiry site | 50,000-300,000 | 6-8 weeks |
| Multilingual trade site | 80,000-350,000 | 6-10 weeks |
| Custom system | 150,000-800,000+ | 12-24 weeks |
How to read the numbers:
- A profile site with responsive layout, basic search setup, an admin panel, and about 5-10 pages is a common starting point for smaller firms
- Store prices diverge mainly on payment and shipping connections, so ask for those items to be listed separately
- Price gaps usually come from feature depth, not from how polished the pages look; two attractive sites can differ by about 2 times if one has membership
For a formal quote, ask at least two or three teams and compare against the real complexity.
Five-Year Ownership Cost
Year-one build fees hide what five years add up to. The cost shape of three routes is roughly this:
| Cost item | Custom site | WordPress template | Wix / Squarespace |
|---|---|---|---|
| Initial build | Higher | Medium | Lower |
| Yearly fee (host and domain) | Choose your own host | Choose your own host | Inside the platform fee |
| Yearly care | Depends on the contract | Includes plugin updates and security fixes | Inside the platform fee |
| Year-3 rebuild risk | Low; structure can grow | High; plugin conflicts often force a redo | Medium; limits force an upgrade |
| Source-code ownership | Full delivery if the contract says so | Depends on the contract | Owned by the platform |
| Freedom to move | Fully portable | Usually needs technical help | Almost impossible |
Reading: a custom site costs more up front, but over five years the gap versus WordPress is often smaller than year one suggests. Platform fees stack every year, and template sites keep paying for plugins and security fixes. What custom work adds is source-code delivery, a lasting right to use the site, and less risk of being locked in.
Common Pricing Questions
Q1: Why can similar-looking sites be quoted so far apart?
A build quote moves with design method (template or custom), team size (one person or a full firm), feature depth (a showcase or an advanced system), and aftercare (no warranty or a care plan). Even inside one firm, packages can differ by several times. Compare the value of each delivery, not only the total.
Q2: How do free site builders differ from a professional team?
Free tools fit a personal log or a trial. For a real operation, the tradeoff is usually a platform subdomain, ads on the page, locked features, weak advanced search tools, and little chance to move. Over time the free path can cost more, because a rebuild becomes likely.
Q3: Is a partial refresh cheaper than a full rebuild?
It depends on the current site. If only the look is dated and the structure still works, a partial refresh at about 40-60% of the original build is often the better spend. If speed, search, or security problems are structural, rebuilding can cost less than years of patching a weak base.
Q4: How are payments usually staged?
Custom work is often split by milestones, such as signing, design approval, and launch acceptance. Ratios and definitions differ by firm, so ask before signing. The written quote and contract control the final terms.
A Good Site Is an Investment
There is no single standard build quote, but reasonable bands are fairly clear: a profile site around NTD 50,000-200,000, a store around NTD 100,000-500,000, and a custom system from about NTD 200,000-1,000,000 upward.
Price is only one test when choosing a team. Also confirm:
- Whether source code is delivered: that decides if you actually own the digital asset
- Five-year cost, not year one: the long gap between custom and template work usually narrows
- Whether the quote is itemized: each amount should have a stated source
Common savings that backfire include cutting asset fees and ending up with unusable product photos, skipping care until an expired certificate is flagged as unsafe, and choosing a template to pay less, then rebuilding in two or three years. Regret usually comes from saving in the wrong place, not from a higher total.
When comparing quotes, ask for a line-by-line breakdown, confirm how source code and usage rights are assigned, and include multi-year ownership cost. Formal figures and payment terms should follow the written quote and contract.
